If you took the time to really think about it and compile a list, you could find literally thousands of different ways to traffic your site and products via the internet. Out of all these different methods, though, article marketing should be near the top of everyone’s list. Read below for some useful marketing tactics.
Inform your audience about your products in an EBook or an online manifesto. Address a certain issue in an informative and helpful way. Your goal is to get your audience to read through your book and enjoy it. Mention your products as something that might help people interested in what the book is about.
If traffic has become stagnant, start some controversy. Build some arguments by stirring the pot a bit. This move becomes self-generating publicity as people link back to your blog. If you take the time to edit for content quality (as you should), your blog will be revived instantly, and you’ll boost the appearance of authority.
Adding in links to your other articles that are helpful and related can be a huge benefit for your article marketing. The benefit behind adding in link backs is that it will help you in the search rankings and it will get readers to more and more of your articles.
Good article marketers know how to strike a balance between article quality and speed of article release. Readers, website visitors, and customers all have short memories. It is vital to give them a regular stream of fresh content to maintain their interest and keep them aware of the products and services being marketed.
Be sure your article is both useful and accurate. Check your information before you submit your article. You do not want to post outdated or incorrect information or else you risk losing your reliability and credibility. Invalid information is a key issue that is found mostly in articles posted on disreputable article directories.
Most articles on the web shouldn’t be any longer than 400-600 words. Online readers are not very likely to have the patience to wade through thousands of words on a topic. Keep it short and snappy. You should lead off with your main point, so that readers will at least get the basics.
The most important thing to remember when marketing your articles is that ultimately the quality of your content is what will determine your success. Offer your readers information that they will find genuinely useful. If all you are doing is trying to promote yourself or attract attention, people will end up just passing you by.
Perhaps the most beautiful aspect of article marketing: most of the working techniques used by marketers today were actually thought up and implemented by marketers. This means that any great idea you have that goes against the grain could easily become the next best-selling eBook on how to effectively market.
Start with a catchy headline and keep your articles below 500 words. An online reader is like a goldfish, if you don’t capture their imagination in the first ten seconds they will swim away and forget all about you. Going into depth later in the article is the best way to go about writing an article. The intro will draw them in, and then detail and essential information will want them to finish reading.
Add anchor text to your links in the author resource box at the end of your articles. The text should include your keywords and should always send the reader to your original article or blog. The text in these will help reinforce your keyword and will drive people to see more information about you increasing your page views.
Place all of your articles on your website. Not only does it make visitors to the site develop trust and respect you and your business, but it also brings keyword traffic from the search engines. Make sure to put your articles in a prominent, easy-to-locate area of the website.
Write for people, not search engines. Many marketers get so caught up in keyword optimization that they forget that their articles are going to be read by people. Rather that stuffing your article full of keywords at the expense of readability, focus on making the article interesting and easy to read. Don’t forget that ultimately, your business needs to cater to human beings.
Take a targeted approach to selecting possible writing topics. Once you have become knowledgeable about your marketing niche, you may forget the simple things that you had difficulty with when you began.
Use the bio or resource box at the bottom of the article to feature relevant links that lead to the capture pages on your site. The article you write should naturally lead the reader to this, so that they will click the links and wind up on your site and hopefully purchase your product.
Gain more exposure for yourself and your site by posting guest articles on blogs in your topic areas. Search for high-quality blogs that focus on your same group of target readers. Ask if they will let you provide a guest post. Remember, though, to add a short bio with your site and author information at the end of each blog post.
Be sure your article marketing is effective by proofreading your content. It does not matter where you get your content from, make sure it is actually readable. It is important that your content is free from spelling and grammar mistakes. Make sure what is written is clear and concise.
If you are using an article marketing technique and are rejected – learn from it! Article submission services have the right to decline your submissions for a number of reasons. While rejection is certainly not pleasant, it can be used as a learning experience. Consider any rejection as an opportunity to improve your skills. When you take this approach, rejection will quickly become a thing of the past.
Now that you’ve read some of these great article marketing tips, you can clearly see why this method tops the list of great marketing approaches. Content is the undisputed king of the internet, and knowing how to handle content via articles to drive traffic is an invaluable tool. Apply what you’ve learned above and success can be yours.
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